Due diligence
Affiliate offer red flags worth checking
A practical due-diligence checklist for unclear claims, missing terms and incentives that deserve a second look.
Read the note →OfferRanker / field notes
Better questions. Better offers.
Practical reading for affiliates who want to understand the offer behind the headline.
The library
Field notes.
Affiliate research, without the hype.
Audience fit
How to choose affiliate offers for your audience
A practical framework for matching a real audience need to the product, price, commitment and buying journey.
Read the note →Buyer terms
How to read refund and cancellation policies before promoting
Understand deadlines, exclusions, recurring billing and support routes without promising refunds the terms do not provide.
Read the note →Scoring
How to score an affiliate offer without guessing
A practical way to compare offers when the headline payout is only one piece of the puzzle.
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Measurement
How to track affiliate performance ethically
Define your measurements, reconcile affiliate reports and protect reader privacy without confusing clicks with buyer outcomes.
Read the note →Affiliate programs
How to vet affiliate program terms before you promote
A clause-by-clause checklist for eligibility, attribution, commissions, payment, restrictions and termination.
Read the note →Commissions
Recurring vs. one-time commissions: read the terms
Why commission duration, eligibility and reversals matter as much as the advertised payout.
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Funnel quality
What makes a sales funnel worth examining?
A clear page is not proof of conversion. Here's what affiliates can inspect before sending traffic.
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